Xbox ran an ad showing off everything that is now an Xbox, and while some fans are worried this means the company is abandoning the iconic hardware, Phil Spencer assures it will "definitely do more consoles.

The video game console market "isn't growing," Microsoft Gaming CEO Phil Spencer said in a new interview, and that's part of the reason why you don't need an Xbox to play Xbox these days.

Why is "This is an Xbox" beneficial to console owners, then? Well, as Phil says, Microsoft Gaming clearly needs to tap into the PC, cloud and mobile markets as much as possible in order to grow and achieve success in the future. Without that, the suggestion is that console on its own couldn't sustain the brand as time goes on.