Electrolyte drinks are everywhere nowadays. You've probably seen countless brands at your grocery store, and we've narrowed ...

A year after Austin Johnson’s heartbreaking state finals loss to cap his junior campaign, seeing that thwarted quest for two ...

The US sports drinks market is dominated by big guns Gatorade (PepsiCo), Powerade (Coca-Cola) and Bodyarmor (Coca-Cola). Which brand takes the crown – and how are innovations from the trio driving the ...

With March Madness only a few weeks away, POWERADE - the Official Hydration Partner of the NCAA Tournament - has revealed a new campaign to tap into college basketball's biggest moment.

To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Powerade today (Feb. 25) launches the latest extension of its “It Takes More” campaign in advance of the ...

Powerade today (Feb. 25) launches the latest extension of its “It Takes More” campaign in advance of the March Madness basketball tournament, according to details shared with Marketing Dive. Along ...

And after his blue Powerade bath, Davis’s first words to his players were simple: “Thank you.” Coolidge had been on the precipice of this milestone several times under Davis. But on Thursday, with a ...

Coca-Cola plans to use its top soccer marketing assets, including deals with MLS and U.S. Soccer, to promote Powerade with the hope of attracting younger consumers to the 37-year-old sports drink ...

Coca-Cola plans to use its top soccer marketing assets, including deals with MLS and U.S. Soccer, to promote Powerade with the hope of attracting younger consumers to the 37-year-old sports drink ...

Julia is a news reporter and editor for Health, where she covers breaking and trending news on health and wellness topics. Her work has been featured in The Heights, an independent student ...