Microsoft is laying off thousands of workers, its second mass layoff in months and its largest in more than two years.

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

A version of this article appeared in the May–June 2025 issue of Harvard Business Review. Zach Mercurio is a researcher and adviser on purposeful leadership and meaningful work.

Good swag bag items strike the perfect balance between usefulness and brand visibility. Items like custom hats, cozy t-shirts, reusable coffee mugs, or practical tech products showcase your brand logo ...