The four-year deal will represent a significant uplift on the current agreement.

Matches in Spain's top two divisions featured vintage shirt designs, old-school TV graphics and referees dressed like it was 1994 ...

THE CHAMPIONS LEAGUE’S iconic ball looks set to be axed as longtime sponsor Adidas will no longer be the official match ball ...

Adidas has been the official match ball provider for the Champions League since 2001, when the German sportswear company ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. The latest Pokémon partnership: a team-up with PUMA on a ...

DEL MAR, CA, UNITED STATES, March 23, 2026 /EINPresswire.com/ — Puma Venture Capital today announced the addition of Fred Moll and Scott Zinober as Partners ...

PUMA has partnered with No/Faith Studios to revive the Beisser, a rare 2005 low-profile runner designed by Peter Schmidt that has previously existed only as a collector’s grail The silhouette is ...

Nothing gets you excited for a round of golf like sporting some new gear — and that’s especially true when it comes to shoes. Whether you’re walking or riding, comfort is king, and the best new golf ...

Anta will pay 1.5 billion euros ($1.79 billion), or 35 euros per share, to take a 29.06% stake in Puma. The deal comes as Puma has struggled to revive sales after the new CEO Arthur Hoeld, a former ...

In case you haven’t heard, there’s a new fitness craze called Hyrox — and it’s designed to be one of the most intense competitions out there. The Crossfit-adjacent fitness race is equal parts ...