If you’re in the market for a new seasonal fragrance, look no further — Pure Michigan, the state’s advertising agency, has ...

Pure Michigan partnered with The Aroma Labs to create a summer-themed fragrance that "captures vacation in a bottle." ...

Pure Michigan has a new fragrance collection it is debuting and the Daybreak+ team is discussing its first scent: Fresh.

Gov. Gretchen Whitmer’s line-item veto of the Pure Michigan budget took many observers by surprise this week, with some criticizing the move as a hit to the state’s tourism industry.

Pure Michigan got a $15 million budget for the 2020-21 fiscal year – about $1.2 million of that will go toward an in-state and regional campaign showcasing Michigan’s winter playground.

The “Pure Michigan Mix” is $2 for any size and available at Mcdonald's restaurants in the Lower Peninsula plus U.P. locations in St. Ignace, Sault Ste. Marie and Newberry.

GRAND RAPIDS, Mich. — It’s clear from the amount of viewer photos that have been submitted to FOX 17 over the past couple of days, that West Michigan knows how stunning the winter months can be.

The most popular license plate among Michiganders in 2024 was the "Pure Michigan" plate, the Secretary of State's office said. News Sports Autos Entertainment Advertise Obituaries eNewspaper Legals.

The 2020 Pure Michigan Governor's Conference for Tourism serves as sort of a dinner table for a family of Michiganders that relies on tourism to support their communities.

Pure Michigan saw a massive budget cut in 2019, down to $0. The year after, COVID-19 essentially shut down the state. While tourist spending has gone up in the Mitten since the pandemic broke ...

Gov. Gretchen Whitmer’s 2025 budget proposal announced $15 million for Pure Michigan initiatives, and while some say it’s not enough, others are happy the campaign could get something.

The state of Michigan is hoping to lure tourism with its indigenous music. And not the music -- Motown, Bob Seger, Kid Rock, Eminem, Jack White, techno -- that you might expect.