Pure Michigan is partnering up with Michigan-based fragrance company The Aroma Labs for new seasonal scents for a travel ...

Pure Michigan teams up with Amazon and Expedia for Prime Day, offering exclusive travel deals at hotels across Michigan ...

A big lake, wind-swept dunes and sunshine. The new Fresh fragrance was crafted to evoke memories of a perfect Michigan beach vacation.

Discover 'FRESH' by Pure Michigan and The Aroma Labs, capturing Great Lakes' essence in a bottle. Perfect for linens, rooms or yourself—available now!

The first, announced this week, is called FRESH. It’s a summer-themed fragrance inspired by Michigan’s freshwater coastlines, wineries, lavender fields and laughter. Pure Michigan, the public-facing ...

LANSING, Mich., June 20, 2025 /PRNewswire/ -- Beloved travel brand, Pure Michigan today debuted the summer-themed fragrance FRESH, evoking beachy vacation days in the Great Lakes State. Developed ...

People know what Pure Michigan stands for is just really quality things and quality experiences." The Chain of Lakes Water Trail, traveling from Charlevoix County to Grand Traverse Bay has 12 ...

The Pure Michigan campaign predicts that the slow travel trend will surge in popularity in 2025 as people seek ways to unwind from “years of ratcheting national stress.” “We’ve seen an ...

The Michigan government — or even the Biden administration — needs to take action in order to prevent future environmental damage and shut the line down. On Nov. 13, 2020, Governor Gretchen Whitmer ...

Gov. Gretchen Whitmer’s 2025 budget proposal announced $15 million for Pure Michigan initiatives, and while some say it’s not enough, others are happy the campaign could get something.

KALAMAZOO, Mich. — The popular content campaign of Pure Michigan, partnered with National Geographic to create vibrant videos and pictures to highlight the features of the place we call home ...