The actual cost of the red wax seal that dons the cap of each Maker’s Mark bottle is relatively insignificant. But its value is immense. The story goes back to 1954, when T. William “Bill ...

The dripping red wax seal on a bottle of Maker's Mark is not only distinctive, it's now exclusive legal property of the bourbon company. IE 11 is not supported.

Maker's Mark is known for its quality bourbon and unusual spelling. But it's perhaps each bottle's red wax seal that is the distillery's biggest claim to fame.

Drip, drip, drip: Federal court says Maker's Mark owns trademark on red wax seal atop bottles In this Wednesday, April 8, 2009 photo, a bottle of Maker's Mark bourbon is dipped in red wax during a ...

LOUISVILLE, Ky. (AP) — The dripping red wax seal on a bottle of Maker’s Mark bourbon is not only distinctive, it is now the exclusive legal property of the company that makes it.

Maker's Mark said there is no automation when it comes to the distinctive red wax seal that adorns every bottle of the popular whiskey brand. Joey Esposito Published Jan. 29, 2025 ...

Cuervo opted to include a dripping wax seal on bottles in 1997 as part of an effort to create an artisan look. The bottles of Reserva with the new seal entered the U.S. market in 2001 in a limited ...

The U.S. Court of Appeals for the Sixth Circuit has found that the red wax seal on the Maker's Mark bourbon whiskey is protected trade dress. The ruling gave Judge Boyce Martin Jr. an opportunity ...

The bourbon-making process actually begins with coopering. Wood is “seasoned,” or dried out for nine to 12 months. Once dried, it’s cut, steamed, bent, and has hoops and logos added.

The answer to the latter question is simple — the manufacturer's decision to seal every bottle with red wax is a marketing tactic. Maker's Mark even trademarked its red wax seal in 1985.