Hellebuyck went as far as crediting the Reebok pads — designed by the Lefevre equipment manufacturer at the time — as a key cog in the development of his techniques as a goalie.

Goalie pads and gloves fall under the same category, while players' sticks, skates, helmets, and gloves also cost a brand $125,000 to have licensed within an NHL game.

He was using the CCM line of the Reebok pads -- the X-Pulses -- and has been using CCM for almost 15 years. But he signed with Sher-Wood because he wanted more of a say in how his pads were designed.

No athlete in any team sport gets to customize his look more than an NHL goalie. And with a new hockey season now under way, there's a whole lot of new customization on display. Let's start with ...

The NHL hopes to have new goalie equipment rules by summer 2016 with input from ... Fla. He and players union representatives have made the rounds together at factories for Bauer, CCM-Reebok, ...

Ward helps run Brian's Custom Sport Ltd., a goalie equipment business in Kingsville, Ont., near Windsor, that nearly went out of business a few years ago and has just 35 employees.

There are four primarily involved in producing goalie equipment: Bauer, Brian’s, Reebok/CCM and Vaughn. (The latter two are the dominant retailers when it comes to pants and the chest protector.) ...

For one goalie though, ... signing with Vienna, equipment sponsors in Europe, and his switch from Reebok pads. Q- I understand that you helped out the Bears during the playoffs.

White pads have become de rigueur among NHL netminders, but one manufacturer is wishing they’d add a little more colour. Reebok, which also owns hockey equipment maker CCM, is frustrated by the ...