In an offseason huddle at the NFL’s London headquarters, the Kansas City Chiefs are drawing up a game plan to win over fans in a crowded UK market.

The Massapequa school district is involved in a fight over the Chiefs mascot and nickname. This mural was painted on the wall across the street from Massapequa High School on Merrick Road. Credit ...

Jun. 24—HURON — The Splash Central Invitational was not short on Dakota Riptide swim club winners over the weekend at the team's annual summer home competition, which was held Friday, June 20 ...

Kansas City Chiefs' strategy to expand UK fandom: cultural connections and mascot diplomacy Kansas City Chiefs executives recently visited London after the team added the UK to its list of ...

It’s by brand strategist and self-confessed mascot tragic, Stef Hamerlinck who goes into the rise, fall, and unexpected comeback of brand mascots. Some brands are starting to get it.

The Orange City Schools now has an official Lion logo that can be used districtwide. It was approved Monday by the Orange Board of Education.

New York Liberty players told HuffPost their mascot isn’t just a symbol of team spirit — she reflects who they are and where the WNBA is headed next.

EA Sports adds 37 mascots to College Football 26, including nine Big 12 icons like Swoop, Big Jay and Cy the Cardinal, ahead of the July 10 release.

(TNS) Beloved St. Louis Cardinals mascot Fredbird is getting a status that numerous players to wear the birds on the bat already have — Hall of Famer.