Mountain Dew revealed their "new visual identity" on Tuesday -- including dropping the "MTN" abbreviation it took on in 2009 and bringing back the full "Mountain" to the brand name.

Mountain Dew unveiled its new logo. The nostalgic forward look for the PepsiCo beverage brand captures the outdoor spirit and the Do the Dew mantra beverage fans embrace.

Happy birthday, Flying Elvis: A run through Patriots logo history The Patriots stuck with a newspaper cartoon for 30+ years, ... “Looks like an ad for the Old Man in the Mountain,” said another.

The Devil Mountain Run returns to Danville on Sunday, requiring several street closures in the early morning. The event is 8 a.m.-noon, with road closures beginning at 4 a.m. Drivers are cautioned ...

The energy company Dominion said Friday that it would run a proposed natural-gas pipeline through a mountain to avoid harming a rare creature called the Cow Knob salamander.

By the numbers. Putting the Air Force baseball team's run to the Mountain West championship game in context. 0. Records above .500 in conference play in the program’s first 40 years at the ...

What remains from the days of the Mountain Springs and Bean Run Ice Companies before they were lost to the first half of the 20th century are mostly whispers in the woods, old stone foundations and… ...

There was reason to celebrate: It was the last night of Hut Run Hut. Five days earlier, the group assembled in downtown Aspen and began the trek on foot north towards Vail. Over nearly a week, the ...

The black-rated ski run is set on a glacier high in the Swiss Alps between the ski towns of Montreux and Gstaad. It is the latest addition to Glacier 3000, a year-round destination for mountain ...

Over the past 76 years, Mountain Dew has gone through six logo changes. NurPhoto via Getty Images. The reinvention will allow fans to connect with the brand’s long history.