Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Jaguar faces a steep sales decline following a radical rebrand in November 2024, with European registrations plummeting 97.5% ...

Furthermore, we're encouraged that Amer is decentralizing its innovation and marketing efforts to better resonate with the varied preferences of global consumers. This empowers individual brands to ...

Labubus are just the latest example of how trendy products are turning into pop culture flexes. In 2024, Pop Mart, the creators of the viral plush toy, reported that it generated $1.8 billion in ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Zeta Global is an AI-driven MarTech leader that offers growth potential. Zeta trades at a 50% discount to fair value. Read ...

Ram CEO Tim Kuniskis' turnaround plan for Stellantis' truck brand includes the return of Hemi V-8 engines, mechanical bulls ...

Multilevel marketing (MLM), also known as network marketing, is a strategy used by direct sales companies to encourage existing distributors to recruit new distributors.