Humor isn’t just fun — it’s a powerful sales tool. Learn how using humor in marketing builds trust, drives engagement, and ...

Treating sales and marketing as separate entities leads to inefficiencies and inconsistencies, with handoffs that often lack ...

In a stunning illustration of the adage “go woke, go broke,” Jaguar, the historic car manufacturer, is facing a catastrophic sales decline of 97.5% in Europe following their controversial rebranding ...

LVMH's superior diversification and marketing power provide downside protection and sustainable outperformance vs. peers. See ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Jaguar faces a steep sales decline following a radical rebrand in November 2024, with European registrations plummeting 97.5% ...

The end of an earnings season can be a great time to discover new stocks and assess how companies are handling the current business environment. Let’s take a look at how Semrush (NYSE:SEMR) and the ...

While it’s early into the turnaround plan, which goes into next year, Ram has already resurrected its popular Hemi V-8 engine ...

HCBS Developments has appointed Mohit Kalia as Senior Vice President – Sales and Marketing. Kalia brings close to 15 years of experience in the Indian real estate sector, with a background in sales ...

Record Sales Growth and Highest Profitability Level to Date for First 6 Months of 2025 With 265% Increase Year-Over-Year. First Half of 2025 Already Approximately Equals All of 2024 Revenue Total.

While sales prospecting follows a course of action from the consumer’s need to the marketing intelligence records, and from the salesperson-customer approach to firm processes and resources, there is ...