Shaq is leading a new era for the Reebok brand that bet on him in the 1990s. His leadership is highlighted in the Netflix ...

A former Chicago Bulls forward has thrown shade at the late, great Kobe Bryant amid Nike's new ad featuring Caitlin Clark's ...

Shaquille O'Neal could spend his days checking stock tickers or reviewing his empire of investments — a net worth estimated around $500 million — but that's not what gets him up in the morning.

The Sixers legend whose Reebok sneakers defined basketball fashion of the 1990s, is pairing up with Shaquille O’Neal to revive the brand's basketball shoes.

O’Neal’s branded shoes on Shaq.com are available for $29.95. Rather than attempting to mimic Jordan’s luxury brand, O’Neal’s Big and Tall Collection is housed at JCPenney, with ribbed ...

Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make iconic.

However, because Reebok was no longer the big and powerful brand that signed him to a massive million-dollar shoe deal in 1992, O'Neal had to deal with the cards he was dealt with.

I was like, ‘I’m tired of the going back and forth on the internet or text message. I want to see him in person.’ Like, this ...

Shaq instead made a deal with Walmart for his own brand of shoes, which are still available for sale in Walmart. He has reportedly sold over 400 million shoes in the 25 years since.