Rock-and-roll fans for decades have used the sign language symbol for love to gesture “rock on.” But KISS frontman Gene Simmons claims he used it first. The rocker has filed an application to ...

Rock-and-roll fans for decades have used the sign language symbol for love to gesture “rock on.” But Gene Simmons, the demonic bass player from the legendary rock band KISS, claims he used it ...

we learned that Gene Simmons of Kiss was trying to trademark his particular spin on the heavy metal “devil horns” gesture — a thumb-out variation that looks more like the American Sign ...

Rock-and-roll fans for decades have used the sign language gesture for "I love you" to symbol "rock on." But KISS frontman Gene Simmons claims he used it first. The rocker has filed an application ...

More importantly, though, it’s the American Sign Language symbol for “love.” Simmons sure seems to have a long road ahead of him, but claiming a hand gesture isn’t completely unprecedented.

More importantly, though, it’s the American Sign Language symbol for “love.” Simmons sure seems to have a long road ahead of him, but claiming a hand gesture isn’t completely unprecedented.

More importantly, though, it's the American Sign Language symbol for "love." The “rock on” or “Devil’s horns” hand gesture, which Gene Simmons wants trademarked. Courtesy of U.S. Patent ...