Nine-in-ten U.S. teens say they use YouTube. Majorities also use TikTok (63%), Instagram (61%) and Snapchat (55%).

In a world where brands seek accountability and precision, and retailers seek profitability, retail media sits at the ...

In this paper, we analyze the current state of targeted advertising on various social media platforms using algorithmic analysis and implementing strategies. Social media plays an increasingly ...

Dive into new patterns in query length, CTR, and conversion performance emerging in the wake of Google's AI Mode rollout.

Artificial intelligence solutions are being pushed on customers that make them lonelier. That’s all part of the plan.