As creators become more entrepreneurial, advertisers look to up their spending next year on digital on the heels of Cannes Lions ...

Sensing that scaled media planning and digital advertising were the future of the industry, WPP founded GroupM in 2003 to centralize all media buying operations under one umbrella. GroupM was a ...

Modern marketing needs good social media tools to keep up. AI is changing how we do social media, making things smarter.

Marketers blame the fall of creativity on digital media when they should blame themselves, argues our columnist, sharing ...

With benefits come risks and digital legal marketing is not immune. In a profession where ethics and reputation are highly ...

Developing a social media plan is vital for a coherent and effective social media presence for businesses and organizations. Here we go through the step by step process of making and developing your ...

Competitive analysis also becomes effortless with AI. Tools like Crayon and Brandwatch can quickly explore competing ...

How Duolingo’s social media team built a viral marketing strategy Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.

In a major strategic pivot, its new CEO says it’ll spend half of its media dollars on social channels and work with 20x more creators. Here’s why the move makes sense.

Choose the marketing dropbox and choose the 30 day social media marketing plan. Type your business name and business type and it will give you 30 days worth of posts, hashtags and image suggestions.

Search Engine Land » Guide » Mastering social media content creation: Your complete guide Share To reach your brand’s social media marketing goals, you need a plan. You have to create the ...