As creators become more entrepreneurial, advertisers look to up their spending next year on digital on the heels of Cannes Lions ...

Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells. Today, small businesses need a social media presence for numerous ...

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

Every business should have a mission statement to give them overall guidance. That same principal is in play when we develop our social media mission statement. What will guide our business' online ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

Sensing that scaled media planning and digital advertising were the future of the industry, WPP founded GroupM in 2003 to centralize all media buying operations under one umbrella. GroupM was a ...

Modern marketing needs good social media tools to keep up. AI is changing how we do social media, making things smarter.

When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

Marketers blame the fall of creativity on digital media when they should blame themselves, argues our columnist, sharing ...

Zohran Mamdani’s social media strategy was about more than viral videos Mamdani’s online videos have echoes of the meme-fueled Kamala Harris presidential campaign, but there were key differences.

Zohran Mamdani’s online videos have echoes of the meme-fueled Kamala Harris presidential campaign, but there were key differences.