Whether it's a soda can, a car, a doll, a fragrance, a smartphone, or laptop, your brand needs to be smashable--instantly identifiable via its shape, design, copy, contours, and even navigation.

My personal favorites? The 1971 Coca Cola. The 1978 Pepsi. 1972 7-Up. The 1981 Crush. And the 1985 Dr Pepper. See more soda can design changes here.[Bold Post via Design Taxi] ...

Big Red is suing Catawissa Bottling Company alleging that its Big Ben Cream Soda infringes upon its trademark. The two brands are seen side-by-side in this image from court documents. Court documents ...