POWERADE announced the launch of its latest innovation adding to the brand’s sports drink portfolio: POWERADE XTRA SOUR.

After redesigning its packaging and amplifying its recipe, POWERADE goes extreme with its three new flavors. Sports hydration ...

Parade. Powerade's new "extra sour" sports drink flavors are finally getting their moment to shine in the limelight. Last ...

POWERADE expands its sport hydration beverage line to include three new extreme sour flavors. The new drinks appeal to Gen Z ... These limited-time, summer only flavors are sold in 28 oz bottles.

Gatorade and Powerade already offer no-sugar sports drink options, ... All flavors except for Cherry Lime will come in 16-oz., 20-oz., and 28-oz. bottles and will be available in 6-packs, ...

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

The sports drink market is a crowded space, ... followed by Coca-Cola's Powerade at 14.5% and BodyArmor at 11.8%, ... The 16.9-ounce bottles will cost $2.29 each and contain 70 calories in a full ...