Parade. Powerade's new "extra sour" sports drink flavors are finally getting their moment to shine in the limelight. Last ...

After redesigning its packaging and amplifying its recipe, POWERADE goes extreme with its three new flavors. Sports hydration ...

The new POWERADE XTRA SOUR comes in three flavors: Cherry Kicker, Grape Shocker, and Peach Pucker. These limited-time, summer only flavors are sold in 28 oz bottles.

Powderade Xtra Sour flavors are now available in 28-ounce bottles at select retailers nationwide. The sour lineup comes in ...

Last year, the popular sports drink brought fans "back to the '90s" with its new tangy, tart and sour product line aptly named Powerade Xtra Sour.

The case is still in its early stages. Coca-Cola slammed with class-action lawsuit over allegedly misleading drink labels: ...

Get the complete list of Coke products that will soon be available onboard Carnival cruise ships, including a bonus offering!

In this year’s State of the Industry report, experts share how the sports and protein drink market appeals to more than just ...

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.