As summer temperatures continue to rise, you might want to reach for this drink that's unexpectedly more hydrating than water ...

In a highly competitive market, innovation with new flavors and formats is the key to staying ahead. Find out what's new in ...

Powderade Xtra Sour flavors are now available in 28-ounce bottles at select retailers nationwide. The sour lineup comes in ...

Get the complete list of Coke products that will soon be available onboard Carnival cruise ships, including a bonus offering!

After redesigning its packaging and amplifying its recipe, POWERADE goes extreme with its three new flavors. Sports hydration ...

In this year’s State of the Industry report, experts share how the sports and protein drink market appeals to more than just ...

The case is still in its early stages. Coca-Cola slammed with class-action lawsuit over allegedly misleading drink labels: ...

Parade. Powerade's new "extra sour" sports drink flavors are finally getting their moment to shine in the limelight. Last ...