Name, Image, and Likeness (NIL) has been a transformative force in college athletics, creating new opportunities for ...

The 2024 season marked Ricky Stenhouse Jr.’s fifth with the team formerly known as JTG Daugherty Racing (more on that later), and it was highlighted by a thrilling photo-finish win at Talladega for ...

Four years after the industry shutdown catalyzed a licensing show where masks were uniformly worn and supply-chain concerns were paramount, the sports licensing trade seemed to have shaken off all ...

Ray Ramu, executive vice president and chief customer officer at Saia LTL Freight, said the sponsorship is almost an exclamation point to a process that by 2024 had transformed Saia from a 12-state ...

It is a progression of the messy post-2021 world of athlete compensation. But how exactly are contracts structured? Nothing ...

USC becomes the latest major Division I college athletics program to shift from university-run dining services to third party ...

Signing Day Sports (SGN) announced the signing of a new Sponsorship Agreement with the U.S. Army Bowl, extending its rights as “National ...

Exploring evidence from previous cases Manchester City have faced to explain the charges being deliberated over in the ...

On Thursday the fast food chain announced a new partnership with Reese boasting a new meal special. It's a historic sponsorship as it will be the first time McDonald's has teamed up with a female ...

Dick's Sporting Goods has inked a new multi-year brand sponsorship deal with the University of Texas at Austin Athletics to ...

Explore the transformative roles of XRP in cross-border payments, Ethereum in DeFi and staking, and BlockDAG’s groundbreaking ...