Logo color affects consumer emotion toward brands, study finds Date: April 8, 2014 Source: University of Missouri-Columbia Summary: The specific colors used in a company's logo have a significant ...

For a college or university, unveiling a new logo is always a risky proposition -- students and alumni get attached to the old one, and any change feels wrong. In 2012, the University of California ...

MIDDLETOWN — Wesleyan University unveiled a new Cardinal Aug. 15 — a modern and bold bird that looks to our future while paying tribute to our past.