Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

Developing a social media plan and social media strategy starts with knowing what goals you want to accomplish, so here we go ...

In a world where brands seek accountability and precision, and retailers seek profitability, retail media sits at the ...

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

Once seen as a tactical extension of wider digital campaigns, influencer marketing has quickly established itself as a ...

Social media food videos about 'recession recipes' are going viral Some videos focused on “recession" or “budget" meals and recipes have cropped up on the popular social media platform TikTok ...

Dive Brief: The U.S. advertising industry will grow 5% in 2023 to $360 billion and increase another 4.2% (excluding political advertising) in 2024, according to a report from Madison and Wall.

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

Samantha Ragland, vice president of journalism strategy for the American Press Institute, shares her thoughts on the ...

The key to Google's quality and trustworthiness rankings may depend on these seven core content-related factors.

Modern marketing needs good social media tools to keep up. AI is changing how we do social media, making things smarter.