Developing a social media plan and social media strategy starts with knowing what goals you want to accomplish, so here we go ...

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business and Morning Consult.

More information: Yuksel Ekinci et al, The Dark Side of Social Media Influencers: A Research Agenda for Analysing Deceptive Practices and Regulatory Challenges, Psychology & Marketing (2025).

Organic social media and marketing budgets: Here’s what the numbers say Half of marketers plan on increasing organic social spend, according to research from VaynerX and Ipsos.

Prepare your B2B social media strategy for 2025 with our Top 9 B2B Social Media Trends guide. Discover how to stay ahead with AI-driven innovations, purpose-driven strategies, and captivating video ...

Social media marketing might appear straightforward, but it’ll take more than just a few posts to truly make an impact. Here are some key social strategy tips.

A roundtable from The Drum and Brandwatch brought together marketers from Britvic, Cisco, CNBC, HP, HSBC, ITV Studios, NBCUniversal, Virgin Media O2 and We Are Futures to discuss trending topics ...

Many social media marketers are already experimenting with generative AI tools. However, these fascinating new tools aren't the solution for every marketing scenario.

Social media marketing: Trends and best practices for 2023 As the digital landscape continues to evolve, social media marketing has witnessed a transformative journey, propelling businesses to new ...