Developing a social media plan and social media strategy starts with knowing what goals you want to accomplish, so here we go ...

Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells. Today, small businesses need a social media presence for numerous ...

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

In a world where brands seek accountability and precision, and retailers seek profitability, retail media sits at the ...

How does social media affect mental health in children and teens? Positive Effects of Social Media on Children and Teens In some ways, social media can benefit mental health. For instance, it provides ...

Dive Brief: The U.S. advertising industry will grow 5% in 2023 to $360 billion and increase another 4.2% (excluding political advertising) in 2024, according to a report from Madison and Wall.

Predicting Cyberbullying on Social Media in the Big Data Era Using Machine Learning Algorithms: Review of Literature and Open Challenges Abstract: Prior to the innovation of information communication ...

Background Exposure to visual posts featuring e-cigarette products on social media is associated with increased e-cigarette use among US adolescents. Instagram is the largest source of e-cigarette ...

Michelle Obama urges parents to set tougher limits on kids’ social media use for healthier childhoods.

Michelle Obama urged parents to be tougher on kids' social media use, comparing it to addiction and emphasizing long-term benefits over instant gratification.