Leveraging national subsidies, government consumption vouchers and Taobao’s Billion Subsidy programme, the holiday campaign ...

In this excerpt from Lizhi Liu’s new book, “From Click to Boom,” the author explores how Taobao tried to democratize its ...

Tmall Global, Taobao and JD Worldwide sell products directly to Chinese ... Zhang said retailers with a bigger budget could ...

While studying at a university in Chengdu, the provincial capital, Zhang began selling Qiang-embroidery shoes, insoles and sachets at a street stall near the entrance to a downtown tourist spot. She ...

These Chinese womenswear brands, which have emerged from the digital platforms, are striving to redefine the industry ...