04:00, Sun, Jun 1, 2025 Share Article Bookmark Comments I tried orange juice from M&S, Tesco, Asda, Aldi and more — the winner beat Tropicana (Image: Sophie Harris) ...

Tropicana Orange Juice with Juicy Bits Tropicana Orange Juice with Juicy Bits costs £4.50 for a 1.5 litre carton of 10 servings from Morrisons, which works out to 30p per 100ml.

But Tropicana’s brand is synonymous with orange juice. Shifting customers’ association with Tropicana after nearly 80 years is difficult, said Stanford from Beverage Digest.

Tropicana, founded in 1947 by an immigrant from Sicily who developed a process for freezing concentrated orange juice, is in financial distress and could be headed for bankruptcy.

But Tropicana’s brand is synonymous with orange juice. Shifting customers’ association with Tropicana after nearly 80 years is difficult, said Stanford from Beverage Digest.

Even as people have stopped buying as much orange juice, supply issues have led OJ prices to soar regardless. Orange juice prices have nearly doubled compared to 2020, reaching record highs in late ...

Tropicana, founded in 1947 by an immigrant from Sicily who developed a process for freezing concentrated orange juice, is in financial distress and could be headed for bankruptcy.

Again. Tropicana recently ditched its distinct orange juice in clear, plastic circular-shaped bottles with a thinning neck and a crown-like bottle cap, known as a carafe.