The original Tropicana orange juice contains 100% pure juice with no added sugars, preservatives, or artificial ingredients.

Tropicana is removing the letters "A" and "I" from a limited number of orange juice to emphasize the company's natural ingredients, adding that its juice is "never artificial." ...

Orange juice is increasingly competing with beverages with dazzling ingredients and flavors, whether elderflower or probiotics, and sales are continuing to decline.

We tried nine types of popular orange juice, including Tropicana, Florida’s Natural, Simply Orange, Trader Joe’s, and more to see how they compared on flavor and texture.

But Tropicana’s brand is synonymous with orange juice. Shifting customers’ association with Tropicana after nearly 80 years is difficult, said Stanford from Beverage Digest.

But Tropicana’s brand is synonymous with orange juice. Shifting customers’ association with Tropicana after nearly 80 years is difficult, said Stanford from Beverage Digest.

But Tropicana’s brand is synonymous with orange juice. Shifting customers’ association with Tropicana after nearly 80 years is difficult, said Stanford from Beverage Digest.

But Tropicana's brand is synonymous with orange juice. Shifting customers' association with Tropicana after nearly 80 years is difficult, said Stanford from Beverage Digest.

It’s adding up to a disaster for Tropicana orange juice. Tropicana, founded in 1947 by an immigrant from Sicily who developed a process for freezing concentrated orange juice, is in financial distress ...