Tropicana has dropped its signature orange ... juice packaging that simplified its logo and eliminated its brand symbol of a straw poking out of an orange. The change angered customers at the ...

The backlash was swift. Customers wrote letters, sent emails and called Tropicana in droves to complain that the new symbol and carton design were generic and cheap-looking. Tropicana’s sales ...

The backlash was swift. Customers wrote letters, sent emails and called Tropicana in droves to complain that the new symbol and carton design were generic and cheap-looking. Tropicana’s sales ...