‘We just can’t keep up’ to the demand for matcha, says one tea farmer in Japan, as social media fuels a worldwide obsession.

Shares of Chinese bubble-tea brands advanced as food-delivery platforms have stepped up discounts in a scramble to capture users, boosting tea beverage sales.

Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by growing demand for powdered teas such as matcha, according to data from ...

RECORD temperatures in Japan have curbed matcha green tea production this year, straining supplies and driving prices to all-time highs amid booming global demand for the trendy beverage, farmers and ...

The word matcha means "ground tea" in Japanese and comes in the form of a vivid green powder that is whisked with hot water and can be added to milk to make a matcha latte. Green tea was introduced to ...

Record temperatures in Japan have curbed matcha green tea production this year, straining supplies and driving prices to all-time highs amid booming global demand for the trendy beverage, farmers ...

Matcha is all over our social media, but have you tried it for yourself? Check out some simple, tasty and interesting recipes to try during this matcha craze.

Ingredients for Matcha Macarons: Yields approximately 20 macarons (40 macaron shells, 4cm diameter) - 75g almond meal - 75g powdered sugar - 4g matcha powder - 70g egg whites - 60g sugar For the ...

HONG KONG — Fast-food provider Mixue’s success is adding a bitter taste to Starbucks’ attempts to sell a stake in its business in the People’s Republic. The Chinese company has grown into the world’s ...

Record temperatures in Japan have curbed matcha green tea production this year, straining supplies and driving prices to all-time highs amid booming global demand for the trendy beverage, farmers and ...