Uber's new logo faces backlash from users, sparking debates about brand identity and consumer perception.

Ride-hailing company Uber has a new logo—and it requires an explanation. In short, it’s inspired by the “bit” and the “atom,” both building blocks of technology and the world, Uber ...

New Uber rider app icon. (Uber) Forget backseat drivers, since unveiling its rebranded look this week, Uber is hearing it from backseat designers who think the company missed the mark big time ...

Uber Technologies (NYSE: UBER) is undergoing a significant transition. At first glance, Uber may not seem like it would play ...

This was the stock's third consecutive day of losses.

After The Inquirer reported on fan complaints, Uber said it has increased drivers' pay $5 for every ride that starts at ...

Uber partners with the Los Angeles 2028 Games to provide rideshare and meal delivery services for athletes and fans.

The ride-hailing company is in talks to help Mr. Kalanick, who was forced out in 2017, buy an autonomous vehicles start-up as ...

This year has seen a growing trend for subtle rebrands vs big, flashy ones we've seen in years gone by. This has been demonstrated by the new looks for the likes of Amazon, Adobe and Walmart, which ...

FILE - The Uber logo appears above a trading post on the floor of the New York Stock Exchange, Aug. 16, 2019. Uber posted its first full-year profit since going public in 2019 and its stock hit an ...