The ad campaign amounts to a sizable investment for a car that won’t be sold again. The Beetle emerged as a countercultural force in the U.S., beloved by hippies, but VW killed the model this ...

It is bathed in nostalgia for the Beetle, with references to its place in pop culture history included throughout. Andy Warhol shows up, as does Kevin Bacon, in his role as a Beetle-driving Ren in ...

The film starts off by celebrating the quirky design of the car with a reference to the word “Lemon”—a nod to the Beetle print ads of the 1960s.