Discover how augmented reality is reshaping shopping in 2025. From virtual try-ons to smart mirrors, and why retailers are betting big on AR.

Packaging and waste are also important. Companies like Amazon have also started to cut back on packaging, which in the early days of online shopping produced laughable mountains of boxes, Bubble ...

“Live streaming sessions in China have been really, really successful,” said Ada Luo, head of APAC at Croud at a roundtable hosted by The Drum last year, “But it didn’t happen overnight.

Live streamers, the code noted, should uphold correct political and social values. But in a competitive field where nearly 60 per cent leave after a year, many would still do anything to stand out.

With just a few minutes of sample video and $1,000, brands never have to stop selling their products. Scroll through the livestreaming videos at 4 a.m. on Taobao, China’s most popular e-commerce ...

In 2019, Kim Kardashian joined a top Chinese livestreamer, Viya, to promote her perfume brand in China. A recent article in The New York Times stated they ended up selling 15,000 bottles in a few ...

Meta also experimented with live shopping on Facebook and Instagram, but it has since quietly shelved livestream ecommerce functions on both services. Amazon launched its Amazon Live platform in 2019.

However, popular live shopping hosts have caught the eye of the Chinese Communist Party. Viya was fined roughly $210 million for tax evasion, a charge the government has levied against pop stars ...

The 14th 11.11 Singles Day shopping festival in China officially kicked off presales last Monday (October 24). Unlike last year’s eye-catching green strategies from Tmall and dynamic brand debuts in ...

Back in June, on the eve of this year’s anniversary of China’s Tiananmen Square massacre, the country’s top live-streaming sales influencer Li Jiaqi (also known as Austin Li) disappeared ...