Max Factor's newest mascara promises 'false lash effect' volume and comes in a money-saving refillable tube – our beauty editor Laura Mulley put it to the test ...

The best mascara is Essence Lash Princess, and it costs just $5. But our beauty writer also tested lengthening, volumizing, waterproof, and clean formulas to help you find what you’re looking for.

No7 Mascara Stay Perfect Waterproof Tubing Mascara If you like a softer mascara for daytime, this one will be your new go-to. With a no-flake formula that slides on without a hint of clumping, it ...

She's right: There are incredible mascara formulas that are more expensive, ... COVERGIRL Lash Blast Clean Volume Mascara. Now 35% Off. $13 $8 at Amazon. $13 $9 at Walmart $13 $12 at JCPenney.

The Best Mascaras for Older Women We Tested, Including Clinique, Lancôme, and More. Our top picks give volume without irritation and are safe for sensitive, watery eyes ...

Exagger-Eyes Volume Mascara by Charlotte Tilbury delivers nine times more volume and 28-hour curl. Both smudge-proof, clump-free, and enriched with lash-conditioning jojoba waxes, it suits all ...

Bazaar's beauty director picks her 10 favorite waterproof mascaras. Tears and humid days are no match for these long-wear waterproof mascara formulas.

Siard recommends this mascara for "max drama and volume" in the shade Uninhibited Brown. It has an almost creamy-feeling application, but the formula is smudge-proof once it dries. $33 at Sephora ...

If you make a purchase via links on this page we will earn commission - learn more. Beauty fans are 'totally in love' with new volume-boosting £13 mascara - and it's beating out high-end brands.

Score the new mascara for $23 now Ilia Beauty just launched a brown version of its Limitless Lash Mascara, which has sold over six million units, according to the brand.

Tubing mascara is gentle on lashes: Tubing mascaras are often formulated to be gentle on lashes, which can be important as lashes may become more delicate with age, explains Pimentel. They can ...