The meme was inspired by Thirteen Reasons Why, a new Netflix series based on a book by the same name, which chronicles a high-school student’s decision to take her own life.

The meme is often used in conjunction with other social media slang words like “rizz” or “skibidi” to create new phrases.

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Netflix's response? "Welcome to your tape." This type of meme may even lead to what some mental health professionals were worried about when confronted with 13 Reasons Why: a culture of placing blame.