Look in the mirror and ask, “Is my social media stuck in a Web 2.0 world?” A social media audit is like a health and wellness ... you might find your brand does not have any persona.

Marketers often talk about how social media is growing... but what does that mean exactly? Here's a look at the facts regarding social media growth and use, courtesy of an infographic by Search Engine ...

Kimberly Whitler: What does social media governance look like in most companies today ... attempting to do this with the occasional manual audit and spreadsheets. As for who is responsible ...

That, in advertising and PR parlance, is what social media apparently looks like to candidates for senator in the May ... media is practically free and unbridled, PCIJ launched this audit of how and ...