If you’ve scrolled through TikTok, you’ve likely seen the hashtag #fyp, followed by #foryoupage. They mean the same thing: For You page, TikTok’s portal into content it thinks you might like.

Read more about our approach → The Direct Message Methodology Some days, it feels like TikTok’s “For You Page” (FYP) knows you better than you know yourself. Videos appear before you’ve ...

According to social media, we’re always in retrograde. But what does it really mean? A retrograde refers to the seemingly “backwards” movement of a planet in the sky. While a retrograding ...

Brush up on Gen Z’s favorite buzzwords because they’ve officially entered our lexicon. Merriam-Webster has revealed the 200 new words they’ve added to the dictionary’s 2024 edition ...

It seems like every #core under the sun has existed on the internet, tickling the fancy of all aesthetics that matter. Cottagecore? Live out your country town dreams, love. Gorpcore? Pass the Tevas.