On February 24, 2017, thousands of witches across the country gathered to cast a binding spell on Donald Trump. Singer Lana Del Rey took part in the mass hex, and encouraged her fans on social ...

The Pretty Cult is for “misfits and dark hearts.” Founder Arielle Salsa explains how the fashion and lifestyle brand is rooted in a love of witchcraft and rock.

However, real-life witches might say that none of this comes at all close to being accurate. As Doreen Valiente, one of the founders of Modern Wicca, wrote in the 1978 book Witchcraft for Tomorrow ...

But the "Season of the Witch" is no longer reserved for the autumn months surrounding Halloween — these days, gothic inspired fashion and accessories are something to embrace all year round.

Whimsigoth is a style trend on TikTok that combines grunge and witch-inspired aesthetics. Here's how '90s pop culture informed the trend and how to get the style yourself.

Searches for “black” increased 95% in a year with searches for “Gothic” jumping 477% in the same time period, according to fashion search engine Tagwalk, the Financial Times reported.

Goth fashion, now associated with witches, also hadn’t developed yet. Many didn’t understand Cabot’s wardrobe of black robes and dark eye makeup, especially for a mother and small-business ...