Jeweler Jade Trau has launched a series of customized and restored vintage Rolex Cellini watches in interesting shapes and ...

The name of the thoroughbred "Admire Daytona" is part tradition for the owner and partly random. "Daytona" has shown up in ...

Both Ed Sheeran and Kevin Hart saw fit to wear theirs this week. Don’t know precisely which Daytona we’re referring to? Let’s ...

While the world goes digital, Rolex stays mechanical—and unstoppable, proving that heritage and precision still matter.

The luxury watch market is undergoing a quiet but profound transformation. Women are moving beyond casual ownership and ...

Furthering its longtime partnership with the IMSA, Rolex became the Official Timepiece of the association and the IMSA ...

The Datejust, released in 1945, was the first watch with an automatic date display. Known for its elegant design and fluted bezel, it’s a versatile watch worn by both men and women.

In 2024, four women held the rank of four-star general or admiral ... The views expressed in this commentary do not necessarily reflect the opinions of the Daytona Times.

A unique Rolex Cosmograph Daytona will be one of the highlights of Sotheby’s Important Watches auction in Geneva on May 11. The 1999 Cosmograph Daytona, Ref.16516, in platinum with a diamond-set ...

Successful female founders and executives are proudly showcasing women's Rolex timepieces as expressions of their professional journeys. From tech entrepreneurs to finance leaders, women at the ...

I nvestigating the most expensive Rolexes is a fascinating exercise because these are not watches that blow you away with massive six-figure pricetags at your local retailer. Of c ...