The company currently offers several AI tools, including a chatbot called Meta AI Assistant that is embedded across Facebook, Instagram and WhatsApp.

The overtures mark a shift in the Facebook parent’s relationships with news outlets and other publishers.

But the Oakley Vanguard glasses are tailored to sporting experiences way beyond simply offering hands-free controls. Compared to the Meta Ray-bans, their onboard speakers are dramatically louder and clearer, with improved bass response - another important consideration in noisy sporting environments.

Meta AI lab chief Alexandr Wang says his pitch to talent rests on massive compute, a small, elite team, and bold plans for superintelligence.

At its annual developers conference, "Meta Connect", Mark Zuckerberg announced a range of devices in partnership with Ray-Ban and Oakley.

The company's work in artificial intelligence could usher in a new stage of hypergrowth for the social media giant.

Meta CEO Mark Zuckerberg took the stage on Wednesday to unveil the company’s next-generation artificial intelligence-powered wearable device: a pair of smart glasses with a tiny display inside the lens.