Swatch — the parent of Longines, Omega, and Tissot — is seeing sales slump, and it's because of China
Watch group Swatch saw its sales decline by more than 12% and its profits by 75% in 2024.
Swatch posts steep drop in sales and profit as China struggles
Swatch Group's sales and profit fell during 2024, the Swiss watchmaker said on Thursday, as improvements in the United States ...
Swatch Group Profits Slump 75% in 2024, Dragged Down by China
PARIS - Skittish Chinese consumers at home or abroad dragged down the Swatch Group: The Swiss company's 2024 net income dropped 75 percent to 219 million Swiss francs, or $242 million at current ...