SHOPPERS have been going wild over the viral berries dressing gown, made famous by Swedish influencer Matilda Djerf. However, ...

Company eyes the US Market for growth STOCKHOLM, April 11, 2025 /PRNewswire/ -- Djerf Avenue, a Swedish, lifestyle brand founded by Matild ...

STOCKHOLM, April 11, 2025 /PRNewswire/ -- Djerf Avenue, a Swedish, lifestyle brand founded by Matilda Djerf in 2019, announced today the appointment of Nanna Hedlund as interim CEO, replacing CEO ...

Swedish clothing brand Djerf Avenue is facing a backlash from fans following claims of bullying and body-shaming against its founder Matilda Djerf. An investigation by Swedish news outlet ...

There was also the story about a Djerf Avenue photoshoot which prompted Matilda to comment on the body of a plus-size model. Despite often using a diverse range of women on their social media ...

Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission - learn more These purse-friendly pyjamas from ...

Yellow, yellow, and yellow cardigans with pearl buttons and rib stitch sleeves. What exactly brings the appeal of yellow—alongside Barbie Pink (2023) and Brat Green (2024)—that will paint our spring ...