U.S. consumers have been encouraged to participate in a 24-hour buying boycott today, targeting all economic activity—especially major retailers—as a way to show politicians that everyday consumers can control the economy.

Many consumers nationwide plan to participate in a 24-hour economic blackout on Friday, which started after midnight, to protest what they call corporate greed, companies that have rolled back their diversity, equity and inclusion efforts and President Donald Trump's efforts to eliminate federal DEI programs since taking office.

People’s Union USA says the blackout comes in response to the fact that “corporations and banks only care about their bottom line.”