German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.

German sportswear giant Adidas is set to make its mark in Formula 1 through a newly announced multi-year partnership with the Mercedes F1 team

From what is understood, the collaboration will focus on creating a range of apparel, footwear, and accessories for the team and its fanbase.

Mercedes has confirmed Adidas as an official team partner with the fashion brand signing a multi-year deal to provide kit for the entire squad. The announcement has been expected for some time since leaked images of Adidas-branded Mercedes clothing were spotted last year.

The move sees Adidas, which is valued at $44.40 billion, move into F1 for the first time and comes as the latest stage of the post-Lewis Hamilton era. Mercedes announce Adidas as