Gen Z's obsession with youth sparked age-shaming. Now, some are pushing back against a culture terrified of turning 30.

Fifty-six percent of Gen Z fans like vinyl for its aesthetic, while 37% use it as home decor, according to a Vinyl Alliance survey. It’s part of what Jared Watson, an assistant professor of marketing ...

And younger generations are so disappointed and frustrated by the state of the housing market they are spending more of their ...

The realization is simple but jarring: High School Musical premiered on Disney Channel in 2006. Nearly two decades later, the film now stands to younger Gen Zers and Gen Alpha as The Breakfast Club ...

Call them bold. Call them independent. Just don’t call them traditional. A new generation of founders is building businesses ...

Gen Z views the world as a scary place, according to new research presented at the 2025 Society for Risk Analysis Conference.

Jennifer Lopez is a masterclass in sustained ambition. She is proof that reinvention is a skill, discipline is a lifestyle, ...

Gen Z and millennial traders looking to take on riskier bets in the market told us why they can't stop opening up prop ...

They grew up with stories, stickers, and swipes. Now they’re transforming how we communicate, collaborate, and create. There’s a generational shift happening in workplaces that goes far deeper than ...

Gen Z's 1.1-year job tenure isn't disloyalty. Discover why Gen Z is job hopping and two proven strategies managers can use to earn their long-term commitment.

Asics Novablasts have become popular among Gen Z runners, beating out similar Nike and Hoka models.

Millennials faced trauma from having a front row seat to diet culture. It seemed like things were changing with Gen Z, but a ...