Love or fear? Should we play on insecurities or appeal to aspirations? Without some sort of framework for understanding human motivation, we would have no way of working out how to influence (or ...

To figure this out, we need to look at human psychology, starting with Maslow's Hierarchy of Needs. This model shows ... who specializes in human motivation, was once asked by a student why ...

Maslow saw human beings' needs arranged like a ladder. The most basic needs, at the bottom, were physical -- air, water, food, sex. Then came safety needs -- security, stability -- followed by ...