Super Bowl advertisers paid up to $8 billion to secure a spot in television's most watched broadcast. Here's a lineup of the ...

Doesn’t Walmart already have an exclusive Mountain Dew flavor? Yes and no and also yes. While Walmart does currently have ...

Invitations to exclusive industry events and research ...

Hard Mountain Dew is headed to Texas with an audacious proposition to put its name on the map, quite literally. With a ...

Mountain Dew has promised to build a larger-than-life Hard Mtn Dew can that will quickly become one of the most famed ...

For the second year in a row, Mountain Dew is using the biggest stage in advertising to promote its fan-favorite Baja Blast flavor. This time, it has enlisted Latin artist […] ...

Mountain Dew Baja Blast will be getting its own commercial during Super Bowl LIX, as Becky G has joined them to promote the ...

Mountain Dew is reportedly launching a new soda flavor that fans are excited to try, but they aren’t eager about everything when it comes to the upcoming release. Soda enthusiasts are looking forward ...

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A petition would rename the Texas city of Dew as Hard Mtn Dew, which is the name of the soft drink's hard- or spiked-soda counterpart.

The unincorporated town of Dew, about 90 miles south of Dallas, would receive some perks in exchange for changing its name.

Mountain Dew is pushing the concept of a town takeover to the next level, as they want to "rename" a small Texas town after ...