Coco Gauff's line with New Balance continues to expand.

Although grass is the most unforgiving surface for tennis players, Wimbledon is largely considered the most popular ...

Marvel Rivals Season 3 is completely changing how certain parts of the game function, while also introducing tons of new ...

Gauff debuted her signature shoes, the New Balance Coco CG2, in her new Wimbledon White and Green Apple colorway on court ...

New Balance continues to solidify the 991v2‘s standing as a premier silhouette, perfectly blending its storied running ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Universal Design Studio and Map Project Office have overhauled the New Balance flagship store on London's Oxford Street, ...

Los Angeles Clippers star forward Kawhi Leonard has several New Balance 480 V2s on the horizon, which he previewed last month ...

New Balance Is Selling 'Special Edition' Cooper Flagg T-Shirts for an Unbelievable Price originally appeared on Athlon Sports ...

Led by Sydney Sutton and Quincy Wilson, the Bulldogs delivered another strong showing. Archbishop Carroll and St. John’s also ...

The 204L uniquely combines the slim structure of ’70s running shoes with tech-inspired textures from the 2000s ...