Amazon's giving away Audible for free to Prime members. Here are 5 non-fiction audiobooks every gamer or tech geek should ...

Former Nintendo of America president Reggie Fils-Aimé has a business memoir in the works. The book, "Disrupting the Game: From the Bronx to the top of Nintendo," is due out May 3.

Nintendo of America President Reggie Fils-Aime explained exactly why Nintendo doesn't support fan creations past a certain point.

Reggie Fils-Aimé was one of the first people to publicly step on the Wii Fit Balance Board in front of a packed crowd of slightly confused Nintendo fans who probably would have rather seen a new ...

Fils-Aimé made his video game industry debut at the E3 show in 2004, when he appeared onstage as Nintendo’s senior vice president of marketing, and declared, “My name is Reggie, I’m about ...

In the marketing world, Fils-Aimé was no secret. (Wikipedia has him good for six different major marketing awards, including Advertising Age naming him to the “Marketing 100” in 1998.)Reggie ...

When Reggie Fils-Aimé ’83 was applying to be the head of marketing and sales at Nintendo in 2003, he did something unusual. Although he was at this point an experienced executive, ...

Reggie Fils-Aimé's unforgettable introduction at Nintendo's E3 2004 showcase marked a turning point for the famed console maker. At the time, we simply saw a bold and brash new attitude from the ...

In February 2019, Reggie Fils-Aimé announced that he would be leaving Nintendo after 16 years — 13 of which were spent as the president and COO of the company’s North American division.

Reggie Fils-Aimé unveils the Wii Wheel, a steering wheel accessory for Mario Kart Wii, during Nintendo's media briefing in July 2007. Bob Riha, Jr./WireImage/Getty Images.

Related: Listen to Reggie Fils-Aimé on the GeekWire Podcast from May 2022. Thomas Wilde has been working as a journalist and editor in the gaming press since 2002, most notoriously as the editor ...

Reggie Fils-Aimé is the former president and COO of Nintendo of the America Inc. who has helped bring the Nintendo DS, the Wii, the Nintendo 3DS, Wii U and the Nintendo Switch to the global ...